MAD LIB FORM
Who would ever think by making a form less efficient looking, it would actually be more productive. This form style increased conversion rates apparently 25-40%. See more here LukeW | “Mad Libs” Style Form Increases Conversion 25-40%) via Dan Marshall
Comprehensive indeed. Use wisely.
For Browsing Only by Beautiful (founded by Roy Poh, one of the founders and creative directors of Kinetic).
This excellent work, recently, won a gold-pencil at One Show Design awards.
With only 300 copies printed, Browsing Copy featured numerous local design heroes and international collaborators such as Mike Perry, and Neil Parkinson.
(photo via For Browsing Only on the Behance Network)
All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of…
PRADA x FINAL FANTASY
Wait, what? The images above appear in the latest issue of Arena Homme+ as part of the 25th Anniversary celebration of the Final Fantasy series. FF13-2 characters Lightning, Noel, Snow, Sazh and Hope are all wearing Prada gear.
They were created by Square Enix’s Visual Works studio in Japan, working alongside the Final Fantasy character designers. The magazine page feature includes “key looks” from Prada’s S/S12 men’s collection, “regarded by many as one the best of the season, with key pieces including printed silk shirts and sharp modern suiting”.
Perhaps the most bizarre video game/real life cross-over we’ve ever seen. Very nice!
This is New Aesthetic.